With almost 90 percent of consumers shopping with a competitor after a poor user experience (UX), it’s a tremendous advantage if your company invests in web design. With professional web design, you can ensure your website provides the best UX possible.
What is UX, though?
UX design refers to a few concepts, including the architecture or arrangement of your site. It’s overall goal, however, is to provide a user-centric experience. Meaning, it’s easy and intuitive for people to use your website — they don’t run into issues, become confused, or get lost on your site.
The best part is that more than 85 percent of shoppers are happy to pay for better UX. It’s a fact that emphasizes how much value consumers put on web design. They want a seamless and hassle-free experience when shopping, and they’re willing to pay for it.